Yes, today is the day when I can finally reveal my secret… the column that is shrouded in mystery and…
Okay, okay, to be honest, it’s probably not that exciting for you, but for me and for those who share my love and slight obsession with a very Japanese shop, you will understand.
Introducing… The Daiso Diaries!
Yes, this is the new column that brings you all the lovely, interesting, fun, sometimes useless, sometimes very helpful items that can be found in that ‘Warehouse of Warehouses’ (no my fellow Aussies, I don’t mean Bunnings!) now loved by people all over the world:
Where to begin?
Well, possibly with a little history of the whole endeavour and enterprise that is the brainchild and true love of Mr. Hirotake Yano, the Daiso President. But before all that, a quick introduction as to why I decided to write about Daiso.
Firstly, this column has been in the pipeline for awhile now. I first mentioned my interest in writing about Daiso last year back when I was writing for GetHiroshima magazine and of course, writing my weekly column for their website. I had jotted down various notes on pieces of scrap paper, typed notes on my phone and just mulled over the idea. I didn’t pursue it.
This year I was happy and content to finish up my konbini [コンビニ] column but I must admit, something was missing from my life. I was writing every single day, but I didn’t have a passion for something like I did last year with konbini. I remembered Daiso and let me just say, it was the first thing I’ve been truly excited about in over a year. That alone means more than anyone could possibly know.
Okay, getting back to the Daiso story and Mr. Yano…
Yano-san was born in 1943 and back when Daiso was still a glimmer in his eye, he had a history of owning and operating a small shop called, ‘Yano Shoten,’ which specialised in… you got it, 100 yen products. In 1977, he founded Daiso and the rest they say, is history!
Daiso now operates in over 26 countries and has over 3000 stores. For a man who regards himself as nothing special, that is a major achievement. Perhaps it is his humble nature combined with his love for good quality products and the belief that he can always do better, is what makes Daiso the worldwide success it is today. Mr. Yano is adaptable in a world that is constantly craving new and innovative new products that will keep them entertained, surprised and most of all, products that are fun. In fact, many Westerners are often surprised by the very traditional and sometimes completely irrational (to them/us anyway!) ways of thinking that sometimes mean things are done in an old-school fashion instead of adopting new methods that are more efficient. In that respect, Mr. Yano is way ahead of his other Japanese business counterparts and is it possibly this, that is the main reason for Daiso’s domestic and international success.
I won’t continue to bore you with factual stuff; you can read about that for yourself on the websites at the bottom of this. I will say, however, that the purpose of this column is much the same as my konbini one: I just want to share with others the fun and useful products I find at Daiso, do product reviews, recommend things I think are cool or quirky and tell you what things I’m not so keen on (i.e. I think they suck- I’m fairly sure I won’t have that issue with Daiso though!) Many people (especially Japanese people) won’t understand why I am so interested in Daiso, but I’m hoping that those who love/loved my konbini column (or have an interest in Daiso and/or other awesome aspects of Japanese culture) will follow me on this new and always exciting, life-changing journey and exploration of all things that are…
The Daiso Diaries!
Oh and for those of you who might be curious as to the missing anpan [あんパン ] or sweet red bean paste bun that 7-Eleven whipped off their shelves with lightning speed and no explanation…
It seems from my sources and careful investigation (meaning I nabbed myself a copy of their latest in-store products catalogue for June) that it has indeed vanished with possibly no return. What’s interesting though is that they’ve decided to release two new products featuring anko [餡こ] or the sweet red bean paste. I hate to say it, but one of them is a direct copy of another very famous product from the Yamazaki brand and bakery. Another dumb business move from 7-Eleven. I’ve given up I think. He, I mean, they, clearly need to be ditched. Moving on. You will never, ever be Number 1 in my heart again 7-Eleven.
See you next week!
Click here for the official Japanese Daiso website (in Japanese… obviously, DUH!)
Click here for the English version.